Stationery Industry Pains

The Stationery Industry has been going through some major changes in the last two years.   It’s been agonizing for me as a retail store owner.   Not wanting to constantly be in reactive mode, I have been taking time to come up with another plan that maybe more sustainable for me, my family, and the business.

It all is always a fine balance and it’s never perfect.   This large part of me has been waiting it out to see what happens.  This last week I have come to terms with the changes I need to make to  Bailey Bea Designs.

1)  We are dropping Invitations.  Invitations for adult and kid parties have taken a huge hit over the last year and we have very few orders these days.  However my inbox is filling up with Evites.  ARGH!  It’s just not worth keeping them on the site if they are not selling and off setting the cost of their catalogs.

2) Wedding – Bailey Bea Designs is really a stationery store for families.    We do a very small amount of wedding stationery business.  So we are dropping Wedding.

3) Brands – Some designers we carried in the past are no longer in business.  Some gave us the heads up that they change their business strategy and some never communicate and dropped off the face of the earth.   It’s been so frustrating.  Especially after paying for their catalogs and then to find out they are no longer in business a few months later.  Some brands are so over priced for today’s economy we feel we have no choice but to drop them.  So we are cutting back our brands and sticking with those that sell, are affordable, are dependable, and give me as a retailer outstanding customer service that I can pass down to my customers.

4) Group Buy websites  have nearly destroyed retail as we knew it.  No one really makes money on the deal.  It’s great if you are getting rid of inventory, but if you sell a product 40-50% off and then make only 20-25% on the product no one is making money and the valuation of the product itself goes down.   So every time a product that sells for $40 is sold on a group buy website for $20 I tend to get emails from potential customers asking me why I am charging so much more.   They would rather pay $20 vs what the product is worth.  They could careless if I am a small business or not. They just want the product for less.   Yeah.. I dropped a few companies that won’t stop doing group buys because they devalue themselves, their products, and the perceived value of  what products do actually cost to make and produce.

5) Baby Announcements and Moving announcements – We just can’t compete price wise with a few companies that keep offering the similar products for below wholesale.  So we will no longer be carrying these items.

6) Tees and Clothes – We will dropping these items as well.  We get few orders for them since a certain company has been doing one too many group buys for these items.

7) Holiday Cards – Again we cannot compete with a certain company that keeps offering group buys or large discounts below wholesale for Holiday Cards.  We are dropping them and only keeping a small few everyday photo cards.

8) Google keeps changing how it does SEO and keeping up is adding up.  I just don’t have money to do the full blown SEO I would like to do and to do it right would mean I trim back some of my product offerings and focus on the products that sell.  So I am doing just that.

We pride ourselves for remembering our customers names, orders, and special requirements.  Our concentration will be what it always has been it will be on our Customers.  But we are changing strategy and sticking to brands and products that do sell.  We will be offering more gift products and re-package gifts for unique gift giving.

I’m still crazy about stationery, but now I have opportunities to show you how crazy I am about funny cards, camp designs, gifts for my favorite people, etc..

We will start rolling out our new packaged products this next week and we have a ton of new gift products and camp products we will be adding too!  It’s an exciting change and we are looking forward to it.  So excuse our dust as we start making changes.  And get excited to see what’s coming up!

Thanks so much for your continued support.

Nancy Thompson

Bailey Bea Designs

It’s National S’mores Day

August 10th is National S’mores Day!

Ohhhhh Graham Cracker, Marshmallow, Hershey Bar goodness!  Who doesn’t love s’mores?     I am sure that most of us have early memories going camping with our family, friends, or Girl Scouts involve making s’mores over a camp fire.

In honor of National S’mores Day  I’ll post some fun S’mores combinations, some of our favorite S’mores products, and a fun song to get your campfire going.

Mix it up!

Smores Cookies

Add a little something different to your graham cracker, marshmallow, chocolate combination.   Here’s a few of our suggestions:

  • Nutella or peanut butter instead of chocolate
  • Fruit – add some strawberries, bananas or pineapple
  • Caramel
  • Cookies instead of graham crackers. Try some chocolate chip, double chocolate, snickerdoodles, ginger snaps, and peanut butter cookies.

Our Favorite S’more Paper Products!

You can find all of these on   And they are 30% off through August 12th.  Use code: SMORES at check out.

Smores Song by Buck Howdy

A Picture is Worth a 100 Gigabytes!


My computer is about to have a major crash!  So I clean out my files and update my software.  But the problem is Photos!   I have over 100 GB’s of photographs. Pics of our first house, our wedding, and our kids.  The last 10 years of our lives.  And I don’t know about you but […]

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The Devil is in the Details


  The Doctor is in! In 1st grade I played the role of Lucy in a Peanuts Christmas play.  I wore a stiff polyester dress and lucky for me my hair is already dark brown so I didn’t have to mess with a wig.  My favorite part was when Lucy got to be the Doctor […]

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Bookplates by Bailey Bea Designs

ex-librīs [Latin, “from the books of…”], is usually a small print or decorative label pasted into a book, often on the inside front cover, to indicate its owner.  – My favorite thing to do in October in Austin, Texas is go to the Texas Book Festival to have authors sign books.  I love giving […]

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“Please Be Mine” Boatman Geller Valentine Card Giveaway


ENTER TO WIN A SET OF 24 PERSONALIZED VALENTINES DAY CARDS  from Boatman Geller! Let Boatman Geller make it easier for your children to send a unique and personalized valentine to their friends and classmates this year!   It’s a sweet way to say “Please be mine Valentine!”     There are 10 designs to choose from and […]

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Beach Holiday Cards


Did you take a really great pic this summer of your family at the beach while on vacation?  Beach pics often make the best holiday cards!  No need to worry about everyone wearing matching holiday outfits or editing the one family member who blinked in that perfect shot.  Just break out that fun summer picture […]

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Gifts for Cooks

Gifts for Cooks

Bailey Bea Designs has dozens of stylish gift options for the foodie and cook in your family!  Here are our top 5 picks for this holiday season! Recipe Box Recipe Boxes by Boatman Geller and Dabney Lee at Home make great gifts for cooks, brides, and friends.   The top lid opens and you can slide […]

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Hanukkah Gift Guide

Hanukkah Cards, Gifts, and Accessories

Bailey Bea Designs wanted to give Hanukkah some extra attention this holiday season!   We have quite a few new Hanukkah items we thought customers would love to decorate with, give, or use for Hanukkah this year!   Bailey Bea Designs has added over 250 new holiday photo cards and over 400 holiday address labels!   There […]

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Gift Guide for Techies

Gift Guide For Techies

  Have a Techie in your life you need to buy a holiday gift for?  Bailey Bea Designs is now carrying some new products to make your techie look stylish and smart!  Here’s what we are recommending for Techies this holiday 1.  iPad Folio Case The iPad Folio case fits both the iPad anad the […]

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